You may feel I’m premature putting this Christmas advertising out, but I’m afraid my brain is starting to formulate ideas for this festival season. ChurchAds.net’s campaign this year will not be to everyones taste, but it is without question striking. It plays on the “must have” gift for Christmas, and the real “must have” been Jesus. You can also listen to a couple of radio ads that the group have put together, one nativity set as a horse race, the other as a football match.
For those that have been following my blog for a while you will recall that I looked at a variety of campaigns last year in a similar ilk.
Let me know what you think. Is this type of campaign helpful to raise the profile, or does it simply trivialise our faith and the gift of Jesus?