Vinnie Jones – He’s All Heart

The British Heart Foundation have enlisted the skills of Vinnie Jones, the hard man of Hollywood and the football pitch to put over a clear message. You only kiss your Mrs on the lips so push down on the chest to the disco track, “staying alive”! Very clever piece of advertising using humour to get across a very important point. I was told I don’t know how many times how to administer CPR in scouts but could never remember the ratio between the chest and the mouth. Now it’s simple, I just get my disco beat on with the Bee Gees. Who’d have thought listening to the Bee Gees could actually save someones life!


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